Devara emerges as surprise success
Devara emerges as surprise success
Following ‘Stree 2″ release, six weeks later, a new movie has become a success story at the box office.
Notwithstanding being a re-release; Devara managed to bring audiences back to theatres.
Though the Telugu version is doing quite well, the Hindi version has thrown a pleasant surprise.
Regardless low key promotions and with a trailer that was just averagely received, the film opened well at
Rs 7.95 crore (Rs 79.5 million) and continued to grow decently for the rest of the weekend.
As a result, the weekend score reads about Rs 28 crore (Rs 280 million).
From here, the film featuring NTR Jr, Saif Ali Khan and Janhvi Kapoor will score a comfortable half century and then some more.
While Prabhas continues to score well with most of his dubbed Hindi releases, Yash has scored huge with the KGF franchise. Vijay has been finding
a market with the multiplex audience as
seen with Leo and GOAT. Rajinikanth has been a big draw, but is inconsistent with his dubbed Hindi releases.
Now, with NTR Jr grossing reasonable collections again after the major success of RRR, the industry may just have earned a bonafide pan-India star. It would be interesting to see how it plays out with his next Hindi release.
Meanwhile, Binny & Family, a small film released as well.
The family film with clash of ideology between a teenager and her grandparents scored a weekend of around Rs 1 crore (Rs 10 million) and will basically find a market for itself on OTT when it arrives in a few weeks.
News Edit KV Raman
