Dharma Productions end old practice of press screening of film before release
Dharma Productions end old practice of press screening of film before release
It has been decades that film before release were screened to the press media.
But, Karan Johar and Dharma Productions put an end to this practice ahead of the Alia Bhatt starrer “Jigra”
release on 11 October.
The reason is to stop
so called paid reviews, extortion, negative stories’.
The weeks ahead to the release of Alia Bhatt’s latest jailbreak actioner Jigra saw the internet getting convinced that it was Karan Johar, who grabbed an unfinished script from director Vasan Bala, and handed it over to Alia, without his consent to have her headline the project. Clarifications followed, statements issued, fan clubs fought and all of that culminated with Dharma Productions dropping a bomb.
In the future, it won’t be screening their films in advance for critics, and they begin their move with a film titled Jigra.
The promotional cycle of any Hindi film all set for release begins with a teaser, followed by the trailer and then song units. Once these assets roll out, the makers decide if they want the actors to give media interviews a practice that has gone down tremendously post-pandemic.
News Edit KV Raman
