A brief on the invisible challenges encountered by many working models in India
A brief on the invisible challenges encountered by many working models in India
Famed Model San Rechal’s suicidal death in Tamil Nadu’s Puducherry reflects the realities of the Modelling Industry
Her death has ignited a wider conversation over the invisible challenges encountered by many working models in India
The recent death of
26-year-old Chennai-based model San Rechal, reportedly due to financial pressure and debt, has ignited a wider conversation over the invisible challenges faced by many working models in India.
A 22-year-old model, Zeeba Shaikh reflects on how the industry has evolved and not always for the better. While there was a time when modelling was a path to freedom and independence, as of today, it feels like a playground for the privileged. Budgets have shrunk, but expectations haven’t.”
With the upthrust of influencer culture and fast-paced digital content, according to her professional models often find themselves replaced or undervalued.
Show director Vahbiz Mehta contends that ramp modelling isn’t as financially rewarding as other verticals like shoots or films, especially for newcomers. She shares that like in any field, the pay escalates with experience. But yes, runway work doesn’t fall in the highest pay bracket.
Zeeba also showcases how the algorithm-driven internet economy has blurred the lines amid modelling and content creation. Many models are now expected to double as influencers to stay relevant.
Meanwhile, AI has commenced to eat into basic e-commerce assignments – jobs that once kept portfolios and bank accounts afloat.
On casting and opportunity, Vahbiz recalls directing the Vivienne Westwood show. “Over 480 models auditioned – some with no ramp experience. The final 50 were chosen purely on merit, and many were fresh faces. There was no bias – just a focus on what worked for the show.”
While Zeeba speaks about the pressure to conform to unrealistic beauty standards, Vahbiz notes that the global fashion industry is also pushing for more inclusivity. “At fashion weeks like Lakmé, we ensure representation across body types and skin tones. Designers are recognising the value of relatability.”
Together, their voices reflect the many sides of a complex industry – where dreams, pressure, opportunity, and change coexist each day.
News Edit KV Raman
