Jasprit Bumrah Sanjana Ganesan face of ‘Canara HSBC Life Insurance’.
Jasprit Bumrah Sanjana Ganesan face of ‘Canara HSBC Life Insurance’.
Canara HSBC Life Insurance has roped in India pacer Jasprit Bumrah and his wife media personality Sanjana Ganesan for their new campaign.
Notedly, the campaign features two films that showcase personal reflections amid Jasprit and Sanjana. The campaign films portray ensures not just as words, but as enduring commitments that shape families, futures, and legacies.
In the TVC, Jasprit reflects on how fame is temporary, while personal commitments, especially to a life partner, remain important. Sanjana’s role showcases mutual support in long-term planning. The narratives focus on authenticity, trust, and foresight, aligning with Canara HSBC Life Insurance’s goal of helping people plan and protect their futures.
Recounting over the campaign, Rishi Mathur, chief marketing officer and chief distribution officer- alternate channels, Canara HSBC Life Insurance said:
“At Canara HSBC Life Insurance their aim is to engage audiences with stories that reflect real-life aspirations and move beyond transactional conversations around insurance. Jasprit and Sanjana bring this to life beautifully, not just as public figures, but as a couple navigating life’s promises together.
Bt virtue of this campaign, they continue to strengthen our commitment to being a dependable partner in those promises.
Jasprit Bumrah, while commenting on the campaign launch voiced that “Canara HSBC Life Insurance’s philosophy of being a ‘Promises ka Partner’ resonates with him on a personal level. In both cricket and life, it’s the long-term commitments, ones made quietly and upheld consistently, that truly define you.
The films reflect this idea, showing how promises made to loved ones are not just emotional in nature, but foundational to a future that is secure. It’s a message he believes in deeply.
As per Shoojit Sircar, director of the brand films “it was really great to work with Jasprit and Sanjana, it was lovely to bring out a side of their relationship, their partnership which hasn’t been seen before. Its with these films they were able to showcase the brand promise in a very simple and charming way. What made this possible was the brand’s clarity and their trust in the process. Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership.”
The campaign targets young couples, modern families, and financially aware individuals, positioning insurance as a tool for empowerment. It will run across TV, digital, social media, and other platforms.
News Edit KV Raman
