Lovetc is tinting its success story with Tamannaah Bhatia as the face of Ananya Birla’s premium beauty brand.
Bollywood’s popular actress. Tamannaah Bhatia has been appointed as the new brand ambassador and face of LOVETC, Ananya Birla’s premium color cosmetics brand. This marks the company’s first anniversary and expansion into its second year.
Notedly, Tamanna joins LOVETC to drive the brand’s “Let’s Play” philosophy, highlighting her style and glamour as the face of the brand.
After its launch in 2025, LOVETC has reported a 30 per cent month-on-month growth, indicating strong popularity.
The brand focuses on premium lip and eye products (priced ₹650–₹1,850), including the Radiant Glow Hydrating Tint and Matte Bullet Lipstick.
LOVETC has gained traction in both metro cities (Mumbai, NCR, Bengaluru) and Tier-2 locations through a digital-first approach.
The announcement was accompanied by a high-glamour campaign featuring Bhatia, marking a significant step in the brand’s expansion.
LOVETC, Ananya Birla founded premium colour cosmetics brand
has completed its first year of operations with robust momentum.
News Edit KV Raman