Kiara Advani appointed Brand Ambassador for global confectionary Mars Wrigley’s brand galaxy chocolates
Kiara Advani appointed Brand Ambassador for global confectionary Mars Wrigley’s brand galaxy chocolates
Admittedly, a true and successful partnering amidst a celebrity and a brand can take marketing campaigns to the next level.
Celebrity brand marketing ambassadors and influencers really move the needle all through their unique personalities.
It’s absolutely true that a successful partnership between a celebrity and a brand can take marketing campaigns to the next level. Celebrities lend their personality, charisma and authority to a brand. And when it works, there may be nothing better for moving the marketing needle in terms of attention, reach and engagement.
As of today the new generation of actors both make and female lend their personality, charisma and authority to a brand. And when it works, there may be nothing better for moving the marketing needle in terms of attention, reach and engagement.
Now the recent actress of the present generation Kiara Advani has been roped in as brand ambassador for Galaxy chocolates
After the collaboration with the actress Kiara Advani, the global confectionary company
Mars Wrigley’s brand made the announcement via her social media pages and put a teaser video.
Reportedly the company made the announcement followed by a television commercial where the actor is seen in a setting indulging in the chocolates in Istanbul.
The commercial has been conceptualised by the brand’s creative agency, DDB Tribal.
According to Varun Kandhari, marketing director of the company in India said, the company feels elated to have Kiara Advani as the face of their chocolate brand in the Indian market. Her charm compliments the brand’s persona. Through their associations and portfolio, the company has been constantly driving relevance for their Galaxy chocolates in the minds of the Indian consumer.
The company intend to further strengthen affinity towards the chocolates through this.
In India, the The chocolate brand was launched in 2013 in India.
The film highlights how mundane moments in life can be made better with chocolate.
In the ad film, Advani is seen doing a playful hide-and-seek gesture between her and the moon as the latter casts a spotlight on the chocolate.
Iraj Fraz, creative head, DDB Tribal, quotes that Kiara Advani is here to lend her charm for the smoothest chocolate ever.
The campaign was shot in the streets of Istanbul and features an original blues soundtrack. This is a film to be watched, consumed, and enjoyed.
News input KV Raman
