Aneet Padda emerges face of Mia by Tanishq
Aneet Padda emerges face of Mia by Tanishq
Mia by Tanishq has roped in Gen Z actor Aneet Padda, “Saiyaara” fame,.as its new brand ambassador.
Acknowledged for her vibrant and authentic personality, Aneet aligns with the brand’s philosophy of celebrating individuality, confidence, and everyday brilliance.
Notedly, the Famous Innovations’ conceptualized campaign, aims to celebrate self-love and individuality while positioning jewellery as an everyday symbol of confidence, not just for landmark, but for daily moments.
The association is marked by the launch of Mia’s festive campaign, Precious, every day, which encourages women to embrace self-love and express their uniqueness through jewellery.
Inspired by classic motifs such as palace arches, paisley, and lotus designs, the collection uses gold, natural diamonds, pearls, multi-coloured sapphires, and aventurine quartz.
Aneet in the film, is spotted preparing for an evening, adorning Mia’s jewellery with care. When asked by her sister about her plans, she reveals with a playful smile that she is celebrating herself.
The story emphasizes the campaign’s message: recognising one’s own brilliance and cherishing time with oneself.
As per Shyamala Ramanan, business head, Mia by Tanishq, “Women, as of today are confidently cherishing self-love, not just for landmark, but in the everyday. This cultural shift resonates deeply with Mia’s ethos of ‘Precious, every day.’
Aneet Padda, with her authentic spirit and fresh appeal, embodies this new voice of celebration, making her the perfect face for Mia.”
According to Aneet she is thrilled to be the face of Mia, since the brand is all about celebrating oneself and embracing the everyday sparkle within them What she love about Mia is that you don’t need a landmark or an occasion to wear it. It’s on looking in the mirror, feeling good, and reminding yourself that you’re precious, every day.”
Mithila Saraf, Chief Executive Officer, Famous Innovations, said “Precious, every day reflects the truth of every woman out there who knows that she’s special, every single day and doesn’t need a reason to celebrate herself. And for those of us who forget this once in a while, it’s a reminder to love ourselves a little more and treat ourselves a little better. Mia’s jewellery is a symbol of that self-love and confidence, one that doesn’t need any milestone, occasion or external motivation – to buy, to wear and to enjoy.”
News Edit KV Raman
