25 years of A R Rahman’s Airtel jingle: A timeless lesson in branding

A.R. Rahman’s Airtel signature jingle is a masterclass in sonic branding. Spanning 25 years, the five-note, four-second melodybased on the Carnatic raga Sankarabharanam masterfully bridges cultural, linguistic, and literacy barriers by relying entirely on the universal language of emotional, uplifting music. The success of the Airtel theme lies in its neuro-friendly simplicity. It operates squarely…

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Brief Spark, Lasting Legacy: SRK and Sridevi’s timeless chemistry in”Army”

Legendary actors Shah Rukh Khan and Sridevi delivered a highly memorable pairing in the 1996 released action film “Army”. Their emotional on-screen chemistry and Shah Rukh’s extended guest appearance remain a nostalgic favorite for Bollywood fans.Behind the Scenes of “Army”Shah Rukh Khan signed on to the film primarily for the opportunity to star alongside the…

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Bhuvan” finds his Gauri: Aamir Khan begins a new hapter with intimate Bandra Wedding

Veteran actor-filmmaker,Aamir Khan officially married his longtime partner, salon entrepreneur and stylist Gauri Spratt, on Sunday, July 5, 2026. The intimate ceremony took place at the 61-year-old actor’s residence in Bandra, Mumbai. Following an official marriage registration under the Special Marriage Act, the couple hosted a private, low-key traditional home ceremony attended by approximately 150…

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Horse-trading and lawlessness: BJP mounts heavy offense on ruling TVK Alliance

Tamil Nadu BJP chief Nainar Nagenthran slammed CM C. Joseph Vijay over the state’s law and order, citing a “collapse” of safety. The criticism was triggered when even the functionaries of the ruling TVK alliance partners were targeted, demonstrating deep administrative failures. Meanwhile, Nainar demanded that the Chief Minister take immediate action against offenders without…

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India remembers Param Vir Chakra Capt Vikram Batra Supreme sacrifice – by #RKB #AdvPradeepNambiar

#KVD2026Captain Vikram Batra, PVC13 JAMMU & KASHMIR RIFLESDuring the Kargil War, Captain Vikram Batra led his company in the successful capture of Point 5140, where he displayed exceptional courage by neutralising four enemy soldiers in hand-to-hand combat.In the subsequent assault on Point 4875, he led from the front despite intense enemy fire, eliminated five enemy…

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