Reliance announces opening of Jio Drive-in theatre.
1st November 2021: With technology, style and cutting-edge innovation
at its core, Jio World Drive (JWD), the premium shopping mall unveiled by Reliance,
is geared to provide a world-class retail experience to customers in Mumbai. Built
with the vision of bringing the best global experiences to India and showcasing the
best of India to the world, JWD offers a slew of innovative concepts in
entertainment, F&B, retail, culture etc. – many of which are being experimented for
the first time in India.
Explaining the philosophy and vision behind the creation of JWD, Ms. Isha
Ambani, Director, Reliance Retail, said, “Jio World Drive is born from an insight
that the modern day customer views shopping as a sensorially enriching
experience – one filled with fun, exploration and discovery. With JWD, we are
bringing the best retail and entertainment experiences from around the world to
Mumbai. It is not just a brand or a place, but a whole new world of personal
experiences that will enthral and engage customers like never before. This vision
has led to yet another redefining experince for Mumbaikars with the opening of
the Jio Drive- In theatre.”
Entertainment
JWD is home to India’s first ever open-air rooftop theatre, Jio Drive-in, which will
open on November 5. Operated by PVR, Jio Drive-in has capacity for 290 cars and
boasts of the biggest cinema screen in town, equipped to provide viewers an
unparalleled cinematic experience. This concept promises to be a completely new
source of entertainment, especially in the current times and will bring a new way
of watching movies from one’s own car.
The Bay Club
JWD is also home to Mumbai’s members only club – The Bay Club. Plush with
advanced sports and athletic facilities, the Bay Club is one of the finest sports &
recreation corporate and lifestyle facilities in the city.
Food & Beverage Concepts
JWD is also reimaging the food and culinary landscape of the city by creating a
melange of F&B concepts in partnership with some of India’s most renowned
culinary experts.
“All our F&B concepts are designed keeping in mind the refined sensibilities of the
modern-day gourmand. Each of them offers something unique and wholesome
appealing to a wider set of audiences. Coupled with technology and personalised
service, these F&B formats will be trendsetters. That’s what inspired us to create
Freshpik,” Ms. Ambani says.
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The concept-driven cuisines offered at JWD elevate the gustatory experience of
the customer to a whole new level. Also, soon to be launched at JWD is Nine Dine,
a multi-cuisine casual-dine experience which would offer an amalgamation of nine
global cuisine outlets.
Other F&B concepts include a brand-new Italian restaurant, Motodo, which uses
refined food techniques and authentic ingredients to provide a wholesome Italian
experience. Carefully crafted by celebrity chef and restaurateur, Ritu Dalmia,
Motodo also offers a peek into the Italian culinary heritage.
Another F&B first, See Saw – in partnership with Aditi Dugar – is born with the
singular vision of allowing guests to appreciate healthy offerings in the same vein
as delicious food. Inspired by one of JWD’s fundamental ethos of universal
empathy, See Saw offers a pet-inclusive environment with a host of options for our
canine friends. The café serves familiar as well as unique flavors from across the
world in a contemporary and modern presentation and easy take-away formats.
Art
In the world of JWD, innovation doesn’t stop at retail, F&B and entertainment. The
brand is leveraging innovation to spark curiosity and trigger conversations about
art as well. Embedded across JWD are exquisite art installations by renowned
artists from India and across the world, setting a new precedent in democratizing
art and making it accessible to all.
“Through JWD, we have envisioned a brand that will nurture a culture of new ideas
and lead with innovation and accessibility as core ethos. One aspect of accessibility
is creating an inclusive space for art, making it participative and open to dialogue,
especially among the youth,” Ms. Ambani says about JWD’s unique focus on art.
An extension of JWD is the soon-to-launch Jio World Centre. A symbol of the vision
and aspirations of a new India, Jio World Centre is being imagined as a space where
culture, creativity and imagination unite with innovation and technology to give
rise to unique experiences.
